We often find that higher quality is more expensive than lower quality. This is true if we consider the expense at a given moment. This is not necessarily true if we consider the benefits in the long-term as quality is made to last. Visionary industrialists think long-term and pay attention to the quality and cost of their machines so that they can invest their saved time and money to improve and innovate thus evolving when others focus on replacing their failing machines. Whatever the industry, as Jeff Bezos has said: “What's dangerous is not to evolve”. The risk of today’s status quo is tomorrow’s decline.